One of the pictures showed a signpost marking 19 miles to London landmark Tower Bridge
Scenic pictures of Richmond upon Thames in London have been displayed in a branch of Greggs in the North Yorkshire market town of Richmond.
In an apparent mix-up, the images showed a signpost to London landmarks Tower Bridge and Kew Gardens.
The black-and-white framed photographs have now been removed from the bakery, located more than 240 miles (386km) from the branch in south-west London.
Greggs has been approached by the BBC for a comment.
Another of the photographs showed boats on the River Thames
Shoppers in the North Yorkshire town, which is the constituency of Prime Minister Rishi Sunak, seemed amused by the confusion with its southern counterpart, which lies in the London borough of Richmond upon Thames.
Close to the bakery in Market Place, one local resident told BBC Look North: “They have made a big boo-boo haven’t they?
“It’s somebody in head office, isn’t it, who thinks they know more than the locals?”
Another resident said: “I think there are enough photos of Richmond itself to warrant supporting the North Yorkshire town, as opposed to that lot down south.”
The Greggs in Richmond, North Yorkshire, is more than 240 miles (386km) from its branch in south-west London
Photographer and Richmond resident Mark Denton has offered to supply Greggs with photos of the correct town.
He said: “I’ve got thousands of pictures of Richmond that I’ve taken over the years so they’re welcome to feature some of mine.”
The 52-year-old quipped he would offer his photos in return for a free slice of pizza.
“I’m happy to give them the photos for free although if they did want to pay me I’d accept one piece of the pepperoni pizza, as I’m a fan.”
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